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social media users
exploring the extent of social media users and influencer. A journey into their traits to understand on leveraging this massive platform
PROJECT DETAILS
Role: experience designer, storyteller
Target: social media users, Gen Z
Timeline: 2 months, 2019
Tools: Miro, Adobe, Google suite
Identifiers: platforms, social media, interactions, user persona, journey maps, videos
WHO ARE WE TARGETING ON SOCIAL MEDIA? WHAT ARE THEY? WHAT DO THEY EXPECT?
Social media is a tremendous platform for various activities in the modern age. This project attempt to identify the different user groups and types to rightfully target our social media campaigns. Sharers, creators, bonders and other general use case individuals are considered for the study.
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