strategist | systems thinker | facilitator
I am a Creative CX Strategist, applying systems thinking, and a seasoned Design-Thinking facilitator with 7+ years of diverse experience.
I craft impactful user centric business solutions by leveraging actionable insights through design thinking and data-driven decisions in this emergent and complex intersection of humans, technology, and systems.
Experiences
Amplitude
I presently lead CX strategy and services at Entergy by uncovering customers' wants and pains, identifying business opportunities, and bridging user insights and analytical business thinking through innovation and collaboration.
Before this, I led several teams through their design and innovation journeys, from launching brand-new products to redefining and revitalizing valuable products and services.
My work spans across:
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Strategic Design - uncovering insights, and opportunities and building a strategic roadmap by aligning business goals to customers' wants, ensuring value creation, success, and impact
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Innovation - driving transformative solutions by blending creativity, technology, and behaviors.
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User research, journey mapping, and creative alignment through design workshops.
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UX direction for customer experience upliftment and brand enhancement
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My core strengths are in
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End-to-end Innovation, Strategic Design, Journey Mapping
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Adding Strategic Values to the ever-changing world
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Mitigating Risks from that ever-changing world.
Toolkit
Amplitude: Strategic Design, Business Design, Product Strategy, Service Design, Design Thinking, Market Synthesis, System thinking, Facilitation, Insights, Customer Experience Strategy, NPS management, Journey Mapping, Revenue Modeling
Processes: Research, Ideation, Industry Benchmarking, Stakeholder mapping, SWOT, PESTEL Analysis, Conceptualization, Prototyping, Usability Testing, Low-High Fidelity Mockup, Product Development,
Tools: TheyDo, FifthRow, Microsoft Word, Xcel, PowerPoint, SharePoint, Power BI, Power Automate, Qualtrics, Snowflake, Figma, Wix, Lucid, Airtable, Miro, Mural, Adobe Suite,
Education
Masters in Strategic Design and Management
Parsons School of Design, The New School
2021-23
Masters in Product Design and Manufacturing
Indian Institute of Science
2015-17
Bachelors in Mechanical Engineering
Bangalore Institute of Technology
2011-15
Achievements
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Diverse Professional in Energy, 2025, AESP
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Patent India, 2025
Ventilated Socket Prosthesis
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Impact Award x2, 2024
Entergy
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Top 30 Innovators, 2019
India Innovation Growth Program
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Semi-Finalist, 2018
Design Impact Awards, TAT
