Nudging towards Energy Savings
Everyday energy consumption is growing at an unprecedented rate and will continue to grow rapidly, posing significant challenges for sustainability.
Embracing energy efficiency and innovative technologies can help create a sustainable energy future which starts with modifying our behaviors.
Role
Strategist, Innovator
Researcher
Targets
Residential Customers,
Energy markets
Timeline
2 months
May - June, 2023
Org
Entergy
New Orleans, USA
Tools
Market benchmarking, Stakeholder mapping, Landscape analysis, Business case, Revenue modeling
The Challenge
How can we motivate customers to be more mindful and save energy?
Mindfulness plays a crucial role in saving energy in a residential setting, as it encourages intentional behaviors that minimize waste, reduce costs, and benefit the environment and the community
-
Awareness of usage
-
Fostering intentional habits
-
Financial savings
-
Community Impact
The Insights
Hover over to know more
Awareness & Education
This is always an overlooked yet most important aspect. Customers need to be made aware of their energy consumption
Nudging & Intentional use
Due to solidified behaviors, most people miss out on conserving energy without a nudge from a family or a technology
Partnerships & Technology
Leverage the existing technology and partnerships to motivate and enhance energy savings
The Solution
An initiative to offer products that nudge and motivate to save energy, hence money
Rivett is a program and a product that offers a technology which enables, nudges, and motivates customers to save energy when possible and gradually embeds an active behavior through positive reinforcement for saving energy.
​
This not only enhances revenue generation for OEM partners but also increases customer acquisition and improved satisfaction for Entergy as a utility company.
Scroll for More
