Redesigning Nike Run Club with community mindset
UX | UI | Sports | Running | Redesign
This is a redesign of the Nike Run Club app that focuses on enhancing the user's experience by understanding their preferences, creating a connected community and acknowledging their achievements. The application's design process has been meticulously executed to achieve these objectives.
My Role
Storyteller, Designer
Researcher
Targets
Runners,
Sports Person
Timeline
2 months
2018
Org
Mumbai
India
Tools
Elements
Adobe Xd, Illustrator, Photoshop
Research, Market study, Conceptualization, Prototyping
The Challenge
Why would anybody want to run?
Most people struggle to run and some fall in love, almost instantly. The golas could vary but the experience is seen as a constant. Health, Social connection, belonging, Mental well-being, But what about the first set of people who struggle to run and find it non-productive or those who find it hard to keep it in continum .
The Insights
Running can be more than an individual sport, it is an opportunity to build social connections.
Social Connection
Incorporating stress/anxiety management through intrinsic and extrinsic motivation helps overall mood and mental health.
Mental wellbeing
An opportunity to promote achievements and intrinsic motivation to boost confidence and identity.
Motivation & Self-inspired
The Solution
Redesigning Nike Run Club
This is a redesign of the Nike Run Club app that focuses on enhancing the user's experience by understanding their preferences, creating a connected community and acknowledging their achievements. The application's design process has been meticulously executed to achieve these objectives.
The Impact
Financial
Personal project was self-growth
Social
To understand the dynamics of community and engagement with brands
Strategic
Not measured
Click below to understand my process
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