Nudging towards Energy Savings & Consumer Behavior
Affordability | Energy | LMI | Nudges
Everyday energy consumption is growing at an unprecedented rate and will continue to grow rapidly, posing significant challenges for sustainability.
Embracing energy efficiency and innovative technologies can help create a sustainable energy future which starts with modifying our behaviors.
My Role
Strategist, Innovator, Researcher
Targets
Residential Customers,
Energy markets
Timeline
2 months
May - June, 2023
Org
Energy, Consulting
Parsons School of Design
Tools
Elements
Figma, Figjam,
Google Suite
Market benchmarking, Stakeholder mapping, Landscape analysis, Business case, Revenue modeling
The Challenge
How can we motivate customers to be more mindful and save energy?
Mindfulness plays a crucial role in saving energy in a residential setting, as it encourages intentional behaviors that minimize waste, reduce costs, and benefit the environment and the community
Awareness of usage
Fostering intentional habits
Financial savings
Community Impact
The Insights
This is always an overlooked yet most important aspect. Customers need to be made aware of their energy consumption
Awareness & Education
Due to solidified behaviors, most people miss out on conserving energy without a nudge from a family or a technology
Nudging & Intentional usage
Leverage the existing technology and partnerships to motivate and enhance energy savings
Partnership & Technology
The Solution
An initiative to offer products that nudge and motivate to save energy, hence money
A program or a product that offering a technology which enables, nudges, and motivates customers to save energy when possible and gradually embeds an active behavior through positive reinforcement for saving energy.
This not only enhances revenue generation for OEM partners but also increases customer acquisition and improved satisfaction for Entergy as a utility company.
The Impact
Financial
Reduce electricty bills by 40%
Social
Enhancing standard of living for low income customers and energy affordability
Strategic
Reducing unnecessary energy consumption and costs related to it.
Click below to understand my process
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