
Mobilizing Distributed Energy Resources
VPP | Demand Response | Grid Resilience | DERs
As the demand for energy is increasing rapidly and with unpredictable weather in the southern, Gulf states, it is essential to create energy backup from the distributed resources.
This is a exploratory program to design the decentralization of the energy supply created by many individual power sources, households, and businesses.
These power sources (DER) include thermostats, appliances, batteries, solar systems, EVs, backup generators and more
This ensures power
Reliability | Affordability
Decarbonization | Diversification
My Role
Strategist, Innovator
Researcher
Targets
C&I, Residential Customers,
Energy markets, MISO
Timeline
10* months
July 2024 - June, 2025
Org
Entergy
New Orleans, USA
Tools
Elements
Microsoft Suite, FifthRow, Lucid, TheyDo,
Market benchmarking, Stakeholder mapping, Landscape analysis, Business case, Revenue modeling
The Challenge
How can we facilitate different energy resources for grid resiliency?
About 70% of US energy comes from legacy generation plants which are at least 25 years old. To make the grid more resilient, we need to decentralize power and rely more on non-fossils.
Customers are burdened with new diversified, unreliable resources. These can be clubbed with traditional generation units to make the grid more versatile and resilient, helping all the customers.
The Insights

It is important to standardize the program for scaling up but it needs to have the flexibility to tweak as and when needed by different operating companies
Scalability with Adaptive Standards

It is important to try different offerings and programs by identifying the customer's wants and experiences as identified cohorts
Customer cohorts & Experiences

Incentives can bring customers to a new program but may not retain them to continue
Incentives & Rewards
The Solution
Unified demand response programs across Entergy for OpCo teams to pick and choose the best fit.
The availability of DERs is not equally distributed across all the 5 companies, hence there is a need for unifying the program but offering leverage to the companies to pick, choose and implement the program and DER that is the most viable for their customers.

The Impact
Financial
Reduced energy generation costs and O&M costs are also minimal.
Financial benefits to customers planning to invest in DER assets.
Social
Empowering customers towards energy self-reliency
Effecient energy generation and consumption moving towards green energy
Strategic
Distributed energy generation, reducing the pressure on conventional generation sources
Making customers a part of the green energy transformation.
Click below to understand my process