Harnessing Workers Voice Through Gamification
Executive level | Unions | Voice Gap | The Great Resignation
This is a pilot project with Aspen Institute on harnessing the power of the worker's voice. Exploring the gaps between the executive class and the workers, trying to co-create and be inclusive.
The workers - executive gaps prevailed and enhanced during major union worker movements. Although the middle managers were the key to address these issues. They were never given the education that needed or the space and voice to be heard in a way that is impactful.
Here is a unique gamified way of letting the stakeholders hear and respect each other's voices.
My Role
Strategist, Researcher, Storyteller
Targets
Workers, Executives
Organizations, Unions
Timeline
4 months
January - May, 2022
Org
Aspen Institute
Parsons School of Design
Tools
Elements
Gamification, Figjam, Google, Otter.io, Loom
Primary-secondary research, Market study, Conceptualization, Prototyping
The Challenge
Is there a voice gap?
How can we identify and address it?
Over the last 40 years, many channels that connected executives to workers on the frontlines of US business have disappeared. Gallup polls show that only 30% of US employees strongly agree that their opinions count at work. According to MIT research, workers desire substantially more say and influence.
Meanwhile, companies struggle to attract talent while they lose current employees in "the great resignation".
The Insights
Fun and leisure can be part of the meaningful inefficiencies through which people can open up and share in a safe space and manner
Fun & Leisure
Middle managers are the key to establishing a smooth functioning of an organization. They bridge the differences and understand the needs of all levels
Middle Managers are the key
Identifying the individual's connections and relations helps the team to tailor the experience and a better outcome
Identifying Connectedness
The Solution
Mind the Gap -
Gamifying the Stakeholder Engagement
This game is designed as a pilot run for Aspen to reach out to its community to engage and re-engage in addressing various challenges between executives, managers, and workers at various levels.
The Impact
Financial
The loss due to protest and closures were frequent and impacted the company's revenue. We believe this effort reduces it .
Social
The respect and value for each stakeholder would be clean and enhanced through this work
Strategic
This is an ongoing work aimed to reduce the gap between workers and executives in the most inclusive way.
It was piloted at the Aspen Insitute.
The Process
Click below to understand my process
Process Flow
