Crafting an athleisure e-commerce platform
UX | Interaction | E-commerce | Neomorphism | Sports
At Elevar Sports, we visioned to bring out the passion for sports in India which housed the innovative cricket bat and Arc Racer sneakers. The intention was to be the stage setter for sports and athletic wear utilizing a blue ocean strategy.
As the design lead, I worked on the product design side of the product and developed the first mobile application for the team. This app lets customers track and purchase new product line up and letting them participate in product specific challenges for several benefits for the customer and the company.
My Role
Lead Designer,
Researcher
Targets
Sports, Fashion, Athletics Enthusiasts
Timeline
2 months
February-March 2019
Org
Elevar Sports
Mumbai, India
Tools
Elements
Adobe Xd, Illustrator, Photoshop, Google
Market study, User Research, Persona Study, Information Architecture, Design System
The Challenge
How can we inspire customers with loyalty and community building through e-commerce?
This was a project at Elevar Sports to bring out the passion for sports in India which housed the innovative cricket bat and Arc Racer sneakers. The intention was to be the stage setter for sports and athletic wear utilizing a blue ocean strategy.
The Insights
To improve user experience, build trust, and to lead to a positive perception will help customers make informed decisions.
Crisp & Clear information
Keep the customers excited with their brand engagement and feature them on social platforms
Notification & engagement
Connect with the prospective and current customers, understand their intentions and continue to hold the brands principles.
Relevance & Reliability
The Solution
Elevar Sports app for all the sports enthusiasts
An app to deliver the holistic Elevar product experience and to grow the community through meaningful engagement
The Impact
Financial
Improved revenue
Social
Higher satisfaction score and a better user experience overall
Strategic
Intended for long term customer interaction and product line-up growth
Click below to understand my process
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